The Essence of Doing Content Audit and Its Impact on SEO

Content is the heart and soul of your business’ digital and SEO marketing campaign. It is like the fuel that keeps your vehicle running. Without good content, you cannot expect your digital marketing campaign to succeed. While most business and website owners are fixated on developing new content, it is also a good practice to adapt to do a content audit and optimize your old content. If you are new to content audit or would like to revamp your current content marketing strategy, you can do so with an experienced digital marketing company Gold Coast can offer.

Content Audit 101

Before you delve into knowing how to perform content audit, it is important to know what it is and why it is worth the hassle. The best digital marketing company Gold Coast has today will tell you that a content audit is designed to evaluate your old or existing content on your website. The audit will be based on a few parameters such as the following: 1) to make sure that the content is of the same ‘voice’ as your brand, 2) to update the content and make sure it is still relevant to your customers, 3) to optimize it with your targeted keywords, and 4) to improve conversion.

The parameters above are designed to address the issues of search engine optimization and user experience. If you can target both, then you are more likely to be able to use your content to boost conversion.

Why Invest on Content Audit?

Depending on how your existing content is performing, the content audit would entail a lot of work. You can always tap a Gold Coast digital marketing company to do it for you. However, it will still involve some investment on your company’s end.

Auditing old content will pay off big in the long run, though. You have to remember that these content are still visible in the search engines. While you might have neglected them, there is potential for the web users to find the information you have to share valuable. Reviewing your old content is therefore a good idea because you can save time on looking for new content ideas. As long as you can keep the information updated, it will still be of value to your business.

While you might think that revamping your old content to optimize them with keywords, it is actually less work as compared to producing new content. It is also a good time to adopt new content marketing techniques you have learned along the way to not only make it easier for search engine crawlers to find these posts, but also make them useful for the human readers. Once you are able to evaluate your old content with the aid of a digital marketing company Gold Coast offers, you can identify what other content you have not covered on your website.

You need to ace your content in order to rank higher for search engines. But it is always a question of how that makes the difference. You can get more tips from the top digital marketing company Gold Coast has at

Keep Your Communications System in Top Shape with the Most Reliable Network Infrastructure Services in Brisbane

Want to increase collaboration and connectivity in your business? PROSSUM helps you just that as it brings together multifaceted expertise and NEC product knowledge. A good network infrastructure will keep your business in top performance. This significantly includes streamlining your communication needs that should in turn, directly affect your business productivity.  PROSSUM is one of the leading channel partners of NEC Australia and has curved unique niche in the delivery of network infrastructure services Brisbane solutions and NEC phone systems Brisbane installations. Installing these systems get Australian businesses plugged in to the cutting-edge and unified communications options that are available through modern business phone systems.

network infrastructure services Brisbane

As one of the most trusted NEC liaisons in Australia, the company’s service in the business phone systems market in Brisbane and the greater Australia is unmatched and delivers highly personalised services to help businesses meet the network infrastructure design and communication needs.

The PROSSUM network design infrastructure

Communications and connectivity needs change rapidly; with this, businesses need more efficiency in order to keep with or stay ahead of their competitors. Because business efficiency is directly linked to the business bottom-line and is a big part of the branding experience, it is important to have a reliable and cost effective network to power your business and communications needs.

PROSSUM offers one of the most reliable network infrastructure services Brisbane. The company is involved at every juncture of your infrastructure design in order to build systems that truly add value to your business.  PROSSUM begins every infrastructure design project by understanding your business and then making recommendations on the best infrastructure design that you can install for the business.

The company’s highly versatile and diversified service portfolio covers many areas of the network infrastructure services Brisbane. These include the new WAN and LAN Networks, Wireless LAN setup, network commissioning, network upgrades for WAN and LAN, network diagnostics and issue resolution services, network security,  the design and implementation of the network topology, data and email archiving, network integration, storage area network solutions, disaster recovery planning and business continuity services, platform migration and many others. Check out for a complete list of PROSSUM’snetwork infrastructure services Brisbane.

The company provides some of the most professional and experienced specialists that are capable of guiding the design and implementation of your ICT infrastructure, continuously delivering on the promise and ROI for your business. The service is based on industry best practices and performed by high caliber engineers and professionals with considerable industry experience in the delivery of the NEC technology products in the Australian market.

It is not by accident that PROSSUM holds the Elite Channel Partner status with NEC Australia. This is thanks to its unmatched quality of service and determination in the differentiation of service in the provision of NEC products in Australia. The company‘s experience in the design and implementation of network infrastructure and provision of the Office Telephone Systems Brisbane installation makes it ideally suited for your system integration projects that help your business realise a truly unified communications platform.

With a team of business analysts, project managers and consultants working day and night to build reliable NEC phone systems in Brisbane, PROSSUM is your ideal technology partner in Brisbane and Australia for your communication and network infrastructure needs.